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ABOUT US

Abhiyan Marketing Services (P) Ltd.

Abhiyan Marketing Services (P) Ltd. Incorporated in the year 1992, we are a leading, integrated communication design company with focused initiatives in branding, BTL and Digital marketing. We serve the automotive, food and beverages, financial services, health care and FMCG industries. We also provide market analysis and entry strategy, customer acquisition and retention, loyalty programs and marketing services.

Our creative services include conceptualising and designing of marketing communication, direct marketing, product packaging and point of purchase (POP) retail displays, as well as creation of marketing collateral.

Abhiyan owns Internet properties and communities in the automotive & health care domains. It is into search marketing, email marketing, designing and developing web 2.0 websites, micro-sites, communities, newsletters, flash animations and presentations.

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Ebony & Ivory (An associate company)

Advertising with simple, lucid communication that is as clear as black and white is the cornerstone of Ebony & Ivory's business philosophy. Established in the year 1994, the Delhi chapter of Master Ads broke away in the year 2002 amicably to form Ebony & Ivory. It is today a full service advertising agency with a capitalized billing of Rs.100 million annually and fully accredited with the Indian Newspaper Society (INS).

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The Promoters

Madhumita Banerjee, a full time MBA from Faculty of Management Studies, (FMS), Delhi University, heads Ebony & Ivory, a full service advertising agency accredited with the INS.

She worked at key positions with The Times of India and HCL Groups before partnering the Delhi branch of Master Ads, an advertising agency, in 1994. She floated Ebony & Ivory in the year 2002 after she decided to part ways with Master Ads amicably. She is also a director of Abhiyan Marketing Services (P) Limited, an associate communications design and marketing services company.

Ashok Majumdar, after his PG Diploma from Times Centre For Media Studies, Delhi, joined Times in 1988 and held key positions in the corporate and marketing departments. He headed the marketing research and services cell of the Times Group for three years. He single-handedly published The Media Times, a magazine on marketing & advertising for the Times, before venturing out on his own.

He partnered Master Ads, an advertising agency in the year 1994 and kick started the operations of Abhiyan Marketing Services (P) Ltd. the same year. After parting amicably with Master Ads, in 2002, he has been spearheading Ebony & Ivory�s growth.

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Employee Profile

We�re a core group of young, energetic, professionally qualified specialists who swing into action at a moment�s notice. Human resource being the main asset, we believe in building our own experts. Our USP is our Rapid Action Force.

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