The objective of the initiative is to help Small & Medium Enterprises (SMEs) unlock their growth potential by going digital. The initiative will equip SMEs with digital skills required for reaching out to a wider audience using the power of Internet, thereby creating their online presence, launching and executing cost-effective, targeted digital marketing and social media campaigns, build capacity, increasing sales volumes, connecting with potential customers, staying competitive in the market place, etc. Technology plays an important role in expanding your customer base, greater reach and accelerated growth. Therefore, Abhiyan is excited to partner with you on your digital marketing journey and be a part of your success story.
Abhiyan Digital offers an integrated training program aimed at teaching you digital skills that you can leverage to grow your business. In the workshop you will learn about the digital landscape of the country today, an introduction to digital marketing, different digital media, and how they fit into your marketing strategy. You will also learn the various digital marketing components such as Google Ads, Facebook Ads, social media marketing, email marketing, content marketing, mobile marketing, e-commerce, management techniques, using web analytics to get insights. And of course, as you will be learning how to create a website, you will go back with a free website of your company too!