What’s your brand’s online ranking in your industry? Is your current marketing strategy working? Are you doing the right things on social media? What's the performance of your website? Is your SEO strategy yielding results? In other words, what’s your brand’s health? It’s crucial for you to know if the money being spent on your brand’s digital marketing and online advertising is being wasted.
Gone are the days of “spray and pray” marketing strategies. In today’s world, quality trumps quantity. Therefore, it is important you measure your brand’s performance vis-à-vis its competitors.
This can be achieved easily. It’s a collection of metrics which helps us track, monitor and assess your brand’s success or failure on various digital parameters such as brand awareness, share of voice, brand reputation on social media and of course, an audit your website.
SOV is the percentage of advertising activities for one brand within the total advertising activity for an entire sector or product type. It includes organic search, PPC and social media channels.
Industry: Your Industry. Geography: India. Period: Past 12 Months