CASE STUDY - DIGITAL MARKETING OPERATIONS CAN TRANSFORM BUSINESS:

Opportunity:

With traditional business models unable to keep pace with the evolving consumer behaviour and the marketing landscape, the pressure is on digital marketing operations skilled people, efficient digital processes and cutting edge technology to transform businesses by enabling organizations to not only connect with customers digitally but also shaping their business model for the future.
Founded in 1956, MO Furnishing, the leading home furnishing store in Gurgaon, with more than 1 lakh SKUs spread across 4 floors and 20000 square feet, sells primarily curtains, upholstery & carpets. MO also offers custom stitching installation & door-step delivery. It has built a brand by advertising aggressively in local dailies like TOI & HT. Lately, with the increase in competition, Mo tried lead generation through digital marketing on its own but the results were neither measurable, nor visible. So they appointed Abhiyan Digital, which suggested rolling out end-to-end digital marketing operations.

Strategy:

Abhiyan Digital, rolled out end-to-end digital marketing operations with the sole objective of closing the loop between sales and marketing as a strategy. Starting from the strategy for lead generation, creating the campaigns, laying down efficient processes aided with marketing automation, a CRM & a cloud platform. It combined it with innovative technology for analytics to arrive at crystal clear insights, business intelligence to drive growth. To achieve that Abhiyan appointed skilled inside sales resources on 3rd party payrolls. They targeted entire Delhi NCR for their campaigns & increased the reach of their communication, which was unaffordable through newspapers.

Key Results:

  • Opened up new markets & revenue channel hitherto not possible with print ads through digital medium .
  • Digital Marketing could account for 10-20% of the stores annual turnover in the first year itself.
  • Phenomenal increase in number of leads, walk-ins & conversions.
  • Up to 62% of walk-ins converted to sales.

Take-Aways

  • Digital marketing works in furnishing vertical.
  • Even single outlet stores can benefit from increased walk-ins.
  • Close monitoring of leads in a sales funnel (CRM), analytics & reports can yield higher sales.
  • A strong inside sale team is required for the success of digital marketing

E-Commerce Website:

  • The organisation switched to an e-Commerce website on the 9th month of its operation

Creative

Landing page created for promoting walk-in clients:

Landing page created for building offer to avail up to 50% discount:

Digital Marketing Activities Employed for the store:

Abhiyan has solutions for your Digital Marketing needs.

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