B2B CAMPAIGN ON FACEBOOK TO APPOINT DEALERS - APEX MEDICALCORP
APEX MEDICALCORP, which is Taiwans leading manufacturer of continuous positive airway pressure devices (CPAP) for treating obstructive sleep apnea and with a global presence in 60 countries, was the first Asian manufacturer to pass the US FDA 510K certification procedure for its CPAP devices. It was awarded the winner of the Taiwan Excellence Awards. In recent years, APEX has successfully expanded into the Europe, Middle East, Africa Latin America & China markets. After starting its India office in 2015, Apex Medicalcorp Pvt. Ltd., wanted to appoint dealers for its CPAP products in India through a print and digital marketing campaign, which included paid media such as Google Adwords and advertising in Facebook.
Campaign Strategy for Facebook:
On Facebook, Abhiyan promoted Apex CPAP devices as an affordable, high quality, technologically advanced product from a brand that was trusted across the world. The campaign which was was a mix of paid and earned media comprised of interesting posts on the organisation, its prowess in the field, its leading position in the world, its launch in India, about sleep apnea and Apexs wide range of products using still shots and videos. The campaign showed excellent results and generated a good number of promising dealer queries.