SOCIAL MEDIA CAMPAIGN ON TWITTER - JAQUAR BEAT THE HEAT SUMMER CAMPAIGN

Opportunity:

Summers in India are long and the heat intense. It presented us an excellent opportunity to promote Jaquar’s wellness category, comprising its premium range of spas, whirlpools, shower enclosures and steam cabins. By promoting them we could also showcase the innovative technology behind the state-of-the-art wellness products. Jaquar’s earlier promotions were product & design centric. Abhiyan suggested Jaquar to promote these technological marvels though a summer campaign ranging during the months of April to July.

Campaign Strategy:

The Jaquar Beat the Heat Campaign, which was targeted at the wealthier customers, to whom we communicated that Whirlpools bring wellness into homes with great style and panache; that Spas are a wonderful way to relax and restore your equilibrium. Created by specialist designers from Europe, they offered a wide array of health benefits such as improving blood circulation, healing sore muscles and joint pain relief, besides turning bathrooms from purely functional places to luxurious,aspirational spaces. The campaign included Bathroom Enclosures (framed, frameless & semi-framed), which helped ensure clean and dry bathrooms. The organic campaign also included Steam cabins. The effort received fabulous engagement. The uniqueness of the products resulted in very high number of impressions and a surge in followers.

Key Results:

No of Tweets: 35

Whirlpools:

Spas:

Shower Enclosures & Steam Cabins:

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