SOCIAL MEDIA CAMPAIGN ON TWITTER - JAQUAR GO GREEN

Opportunity:

Summers in India generally witness scarcity of water, which presented us an opportunity to promote Jaquar’s eco-friendly products backed with innovative technology. Jaquar’s earlier promotions were product & design centric. So Abhiyan suggested them to promote Jaquar as an environmentally responsible company manufacturing bath-fittings that saved water. Abhiyan used the opportunity by aligning the campaign during summer months that coincided with World Water Day, Earth Day and Environment Day as well.

Campaign Strategy:

The Jaquar Go-Green Campaign, was targeted at environment & eco-conscious people. It highlighted the unique feature of Jaquar bath-fittings, equipped with the revolutionary technology, called Flow Restrictors. The technology could save up to 80% water and an ideal eco-friendly product. The campaign positioned Jaquar as an environmentally responsible company. The effort received great traction that resulted in higher impressions, engagement & followers.

Key Results:

No of Tweets: 20

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