SOCIAL MEDIA CAMPAIGN ON TWITTER - JAQUAR INNOVATIONS

Opportunity:

To position Jaquar as a strong company, manufacturing innovative bathroom products and a leader in the domain. The campaign objective was to encash the opportunity of Diwali festival as well as run post Diwali season.

Campaign Strategy:

Created the hashtag #JaquarInnovations and brought out the unique innovative features in each of the products whether it was a self-cleaning showers or a concealed flushing system that saved space, saved time to fill up, made less noise & installed directly in the existing pipelines or a colorful light emitting showers. We also tweeted videos for better demonstrations.

Key Results:

No of Tweets: 30

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