SOCIAL MEDIA CAMPAIGN ON TWITTER - JAQUAR ORIENTATION CENTER

Opportunity:

Jaquar Orientation Center facilitates decision making through single window bathing solutions. Spread over large areas, these 22 Centers provides discerning consumers and professionals with expert advice, installation assistance, free estimation, live demos that enable consumers to visualize, choose and create dream bath spaces. Offering contemporary bathing concepts and products, these centers showcase the entire Jaquar range, including: faucets, sanitaryware, wellness range of products, shower enclosure, flushing systems, water heaters & lighting. Abhiyan suggested a concerted campaign on Twitter to promote WALK-INS at these Orientation Centres exclusively for 2 months.

Campaign Strategy:

The campaign, targeted primarily at architects, interior designers & builders on one hand, though the use of hashtags, and potential customers on the other, aimed at informing them about about the convenience of 22 Jaquar Orientations Centres spread across the country, which facilitated decision making through single window bathing solutions. Each communication was created in such a way where we discussed the general problems people faced today when it came to bathroom fittings and presented the solution, where we also suggested a visit to one of Jaquar’s Orientation Centres in the city. The communication was further fortified with a strong set of call to action to promote WALK-INS, which was also one of the primary objectives of the campaign

Key Results: