SOCIAL MEDIA CAMPAIGN ON TWITTER - JAQUAR PROUDLY MADE IN INDIA

Opportunity:

Jaquar, which holds a dominant market share of almost 60 percent in the bath-fittings category, is primarily because of its superior manufacturing strength. In alignment to the country's current ‘Make In India’ slogan, Jaquar's Swadeshi video campaign, captioned 'Proudly Made In India For The World’, focused on Jaquar’s manufacturing strength & its quality products backed with great service. The campaign draws from Mahatma Gandhi’s belief in Swadeshi and salutes its spirit of Indian-ness. Abhiyan took the opportunity to break the campaign on Twitter, which was primarily slated for TV channels and mainline dailies.

Campaign Strategy:

Abhiyan developed a set of eight creative, based on the main concept, 'Proudly Made In India For The World’, to highlight the myriad aspects of Jaquar's strengths, which contributed to its No.1 position in the marketplace today. Even though the campaign was organic and not a paid one, we attained some fantastic results:

Key Results:

No of Tweets: 44

Twitter Campaign Aligned To The Newspaper & Television Campaigns:

Landing Page Where All Tweets Opened.

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