ARTIZE SHOWERTRONIC IV6 LUXURY SHOWER LAUNCH

Opportunity:

ShowerTronic iV6 by Artize, is an intelligent water mixer system, which maintains the water temperature and flow rate during showering. At just a simple touch of a fingertip on the high durability waterproof touchpad, one can choose the shower mode, control the temperature and manage waterflow. The innovative, electronic, thermostatic system has six valves and multiple sensors with state of the art, technology to control and manage all showering modes and operations.The touch-pad technology is the first in bath fittings showering category.

Campaign Strategy:

A series of display tweets were created along with multiple videos of less than 30 seconds each highlighting the various features of the most luxurious shower, which is the new benchmark in showering luxury in the Indian market The technology for an unmatched showering experience The temperature & flow rate as you like it the intelligent water mixer that maintains water temperature & flow rate during showering a product designed to be the ultimate in showering luxury. The objective of positioning the product in the minds of architects, interior designers & builders following the brand was done successfully.

Key Results:

No of Tweets: 30

Videos and GIFs

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