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What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural", "organic", or "earned" results.

The higher the rank on the search results page the more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, who can be converted into customers. SEO may target different kinds of search: image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet Marketing Strategy SEO considers:

  • • How search engines work?
  • • What people search for?
  • • The actual search terms or keywords typed into search engines.
  • • Which search engines are preferred by their targeted audience.
  • • Optimizing a website by editing its content, HTML and associated coding to both increase its relevance to specific keywords.
  • • Removing barriers to the indexing activities of search engines.
  • • Promoting a site to increase the number of backlinks, or inbound links.
  • • Mobile search which has now surpassed desktop search.
  • • Google pushing mobile search as the future in all of its products.

Relevant facts & figures about SEO?

  • • Search Engine Optimization (SEO) drives over 85% of all online search traffic.
  • • Users trust organic listings over paid listings (PPC)
  • • Organic search campaigns yield double digit ROI compared to single digit for PPC
  • • Click Through Rate (CTR) for organic search are on an average 4 times higher for organic search Vs PPC
  • • Organic listing have a higher visibility over PPC

On-Page SEO

Search Console checks website’s indexing status, tells you errors, tracks site performance & optimizes visibility of website

On-Page SEO

On-Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. When you create a landing page that you would like Google to rank highly, you should pass more SEO juice to that page from your important pages.

Off-Page SEO

This simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.

Search engines use complex mathematical algorithms to guess which websites a user seeks.

Link building,

Link building in search engine optimization, describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. For search engines that crawl the vast web, links are the streets between pages.

In SEO, link building is among the top tasks required for search rankings and traffic success.

The complete SEO process

Initial Research

  • • Competitor Analysis
  • • Pre SEO Report (Site Analysis) - Not

Keyword Research and Mapping

  • • Tag Recommendations
  • • Keyword Tag
  • • Title Tag
  • • Description Tag
  • • Alternate Tag
  • • Link Title
  • • URL Recommendation

Content Research & Recommendation

Navigation Analysis and Recommendation

Technical Recommendations

RSS Feeds analysis and Guideline

  • • Status of Google Search Console
  • • Keyword position status of website’s pages
  • • Status of website’s details on Google local business directories
  • • Link Building status
  • • Acquisition Pages
  • • Backlink and sitelinks
  • • Article submissions
  • • PR submissions
  • • Directory submissions
  • • Status of Created individual pages for each geography
  • • Created presence on Wikipedia (For Plan-2)
  • • Interlink the website (Wiki) pages to other relevant (neutral) pages within Wiki (For Plan-2)

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Abhiyan Marketing Services (P) Ltd.

O-132, DLF Shopping Mall, Arjun Marg DLF City, Phase-I, Gurgaon-122002, Haryana. Tel: + 91- 124 - 4380251/53 Fax: + 91- 124 - 4380670; E-mail: info@abhiyan.in