In the crowded online market space of today, well written quality content that is both compelling and informative can play an important role in building brand awareness and traffic to your website. Our experts can help devise the right content marketing strategy for you and create optimised content across marketing channels.
Search Engine Optimisation (SEO), if properly done, can ensure up to 70-85% of the total website traffic. Abhiyan's SEO team will ensure that your website is found among the top results when potential customers search keywords related to your products on search engines like Google and Bing.
Our digital strategy first defines the needs of your online customers and then decides how to engage with them most effectively and efficiently. We organise your website,s functionality and content in such a way so that people are able to navigate intuitively and easily to find what they want. And come back for more! At Abhiyan, we design websites that look good and function to the highest standards helping you grow your business.
It is a useful tool for a long term branding exercise, strengthening your company's online presence. By connecting with social media users and sharing information on social networking sites, you can build your online reputation, create an improved customer experience and instill sensitivity in your organisation towards your customers as well.
Abhiyan,s SEM provides you with quality business leads and sales opportunities so that you can focus on closing sales instead of finding customers. We generate qualified leads from different digital channels for the automotive, education, retail, real estate, insurance and personal finance (home, car, and personal loans) industries.
Email marketing, the most effective online marketing tactic, helps you in reaching potential customers and telling them about your product, no matter what your business is. Targeted email marketing can substantially increase your profits and significantly reduce your marketing costs. It can generate new business leads on one hand while helping you keep in touch with your existing customer base thus, aiding in customer retention as well. It is less expensive compared to other types of marketing. Abhiyan helps you design powerful EDMs & schedule your email campaigns through marketing automation.
o grow your business at a faster pace, you need to shape it for the future.That,s possible when you identify new opportunities, implement strategies and achieving goals that distinguish you from your competition. Abhiyan Strategy shapes your business for the future, combining new, evolving digital marketing ideas, marketing automation, CRM, analytics, valuable marketing insight and business intelligence with the understanding of how technology will impact industry and business models.
With traditional business models unable to keep pace with the the evolving consumer behaviour and the marketing landscape, the pressure is on digital marketing operations - skilled people, efficient digital processes and cutting edge technology. Abhiyan Digital Marketing Operations can transform businesses by enabling digital marketing programs seamlessly in multiple channels with uniform content; Continually tracking and managing marketing programs; Monitoring customer behaviour; Analysing, interpreting and delivering insights to decision makers; Iterative experimenting and adapting the program based on feedback.
Our marketing automation helps you capture leads from your campaigns whether it is search, email, social media marketing or online advertising on Twitter, Facebook and even YouTube. You can now capture phone calls too in your CRM with the help of computer telephony - complete with recorded messages; and also get instant notification on SMS! The CRM helps you track leads at various stages of the sales funnel and follow them up till they turn to qualified prospects resulting in higher sales conversions.
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