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In the crowded online market space of today, businesses need something extra to stand out from the rest. That something extra is good content. A well written content is both compelling and informative and plays an important role in building brand awareness. Quality content is also a cost-effective yet reliable way to get traffic to your preferred marketing channel, earning the trust of your audience and influence conversions. Our experts can help devise the right content marketing strategy for you and create optimised content across the following marketing channels:

Our Content Marketing Process

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We have honed our skills in producing the winning content through decades of content writing experience. Our content marketing managers know how to develop a well-researched strategy for creating superior content that empowers every level of your overall digital marketing funnel. We have broken down our content marketing process into four easy steps for you to understand:

Step 1: The process starts with working alongside your company to understand your business, company goals and the industry in general.

Step 2: We closely study your competition and the target audience, keeping in mind the proposed marketing channel to come up with a content strategy that offers the best return on investment. This is also when we carry out our keyword research.

Step 3: Using the data from the research, we create content that is designed to engage with your target audience, build awareness of your brand, get traffic to your marketing channel and drive conversions.

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Step 4: Once the content is ready we start sharing it on best-fit social media channels to make sure that your content gets the widest possible audience.

Additionally, during each step of the process we constantly evaluate our work to make sure that everything meets our standards for quality and consistency and make adjustments where ever needed.

Discover our affordable content marketing services

Why choose Content Marketing Services from Abhiyan?

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We are Gurgaon's No. 1 digital marketing company and a full-service agency providing end-to-end content marketing services. We possess decades of experience as we have evolved from a creative agency that is 25 years old, with a total creative experience of 2.5 lakh hours. We endeavor to offer our customers a rewarding experience when they work with us by providing dedicated account managers, ensuring a familiar face who knows your team and your business. This familiarity also allows us to deliver personalised content marketing strategies to every customer, at a price that is surprisingly easy on the wallet.

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Our Content Marketing Services


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Content Marketing Strategy

Everything starts with an action strategy. We start with a thorough understanding of your business, your company goals and the current market scenario. We research your competition as well as your target audience and the keywords that matter to them, so that we understand what appeals to them and address their pain points. With this knowledge we work towards creating content that not only ranks well on search engine results but is relevant and engaging enough to convert visitors.

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Content Creation

Once our content strategy is in place, we employ a diverse team of professionals including content writers, graphic designers and audio-visual specialists to create content for a diverse set of collaterals such as websites, landing pages, blogs and articles. To make our content more engaging we use the help of supporting videos, data visualization, infographics and more. During this process we also make it a point to constantly evaluate our work to make sure that everything meets our standards for quality and consistency.

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Audience Segmentation

When it comes to content marketing strategy, one size does not fit all. Each strategy is different and based on the unique needs of its audience. This is why we put in a lot of time to study the target group closely, segmenting them into subgroups so that we can create precise, targeted content that engages them properly, understand their needs and offer solutions that they have been looking for. This ensures higher rate of conversion and revenue generation.

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Content Distribution

To make sure that our content reaches far and wide, our content marketing services include distribution and amplification of your content on social media platforms like Facebook, Twitter, LinkedIn and Google Plus. This process can be further supplemented by including our email marketing services.

Our Portfolio of Work

Lights

Product Reviews - Jaquar BIDSPA Prime: A water closet that’s a technological marvel

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Advertorials published on morning & business dailies

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Articles written for automotive magazines

Digital Marketing Services

Creative Services

Portfolio

Company



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© Abhiyan Marketing Services Pvt. Ltd. 2022