Website Design & Development

What is a responsive website?

A responsive website not only resizes and adjusts itself to fit any browser, be it smartphone, notebook, tablet or even laptop, but also looks good and works effectively on all.

Advantages of a responsive website?

1. Easy to develop – A pre-existing website can be turned into a responsive one using technology like HTML5 and CSS3. You do not have to build a new one from scratch.
2. Easy to maintain – You can have a separate ‘mobile site’ but managing a ‘responsive site’ that adapts to different devices is easier rather than managing separate sites for different devices.
3. Google loves responsive websites – It is the Google recommended method for mobile web design, so scores high on search engines!

Mapping your website to a good inbound marketing CRM

It is important that the responsive website you create is mapped to a good sales and marketing CRM that captures every lead generated product-wise from each product page of your website. Organisations can have many products today and that could lead to a lot of confusion if it is not classified well enough among your sales team members.

A good CRM should be able to classify leads by product, by source or channel and by campaign. So that you are able to calculate how many leads or clients came from your website or the myriad campaigns that you are doing in different Internet channels such as search marketing, email marketing, social media – Facebook, Twitter and LinkedIn – and perhaps even from advertising in YouTube or 3rd party ad networks.

Ensure that a CRM is sales and marketing centric

The CRM you choose for your website should have processes in place, which helps your sales team in achieving higher conversions. It should have inbuilt features to track leads or even help sales managers to track each member of his sales team. The sales manager should be able to see product wise sales figures in real time and plan his efforts better.

Similarly the CRM should be able to help marketing managers gain business insights. They should be able to identify the campaigns which performed better so that the non-performing ones can be weeded out. He should also be able to evaluate which Internet channels are working for his product or service. So that he is able to get the most out of his ad spends.

So what are you waiting for?

Contact us for changing your current website to a responsive one or creating a new responsive website that works! And if you are looking for a good sales and marketing CRM, we can help you with that too.