With traditional business models unable to keep pace with the the evolving consumer behaviour and the marketing landscape, the pressure is on digital marketing operations — skilled people, efficient digital processes and cutting edge technology — to transform businesses by enabling organisations to not only connect with customers digitally but also shaping their business model for the future.
Digital marketing operations can provide 15 to 25 percent improvement in marketing effectiveness if properly executed, as measured by return on investment and customer-engagement metrics. Yet achieving that level of improvement is elusive for many. While marketers are embarking on a wide array of “digital transformations” to reshape their operations and business models, many of these efforts are stymied by marketing’s difficulty in delivering on its aspirations.
Source: McKinsey & Company
According to one recent survey, an astonishing 84 percent of marketers do not have a formal content strategy or distribution process to feed their growing bevy of marketing channels, and they lack any kind of formally managed content supply chain.
There has to be a unifying strategy, governance, or system to create cohesion, reuse assets, or measure effectiveness across an organisation’s complex supply chain, producing material for websites, blogs, YouTube, social media, mobile, and customer-relationship management.
Source: McKinsey & Company
Digital Marketing Operations involves the application of capabilities, development of new processes, coordination and technologies, that will transform your business by cost-effectively scaling up the program, targeting, personalising and optimising digital channels.Marketing operations has a critical role in driving bottom-line growth. That capability directly enables the speed, agility, iterative, experimentation, and responsiveness that successful companies need to react to and shape the marketplace. But that often boils down to implementing new technology platforms, adding headcount, or increasing digital allocations within the marketing-spending mix.
Abhiyan Digital Marketing Operations can transform businesses by enabling digital marketing programs seamlessly in multiple channels with uniform content; Continually tracking and managing marketing programs; Monitoring customer behaviour; Analysing, interpreting and delivering insights to decision makers; Iterative experimenting and adapting the program based on feedback.
Whether it's the capabilities of our skilled resources or well-tested, efficient digital, processes or adopting new, technology, we transform your business with the sole objective of closing the loop between sales & marketing. Enhancing business outcomes. Helping companies accelerate growth.
Abhiyan Digital Marketing Operations helps organisations with skilled people, efficient processes and supportive technology so as to enable brands to not just connect with customers but also shape their interactions.
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